DAM Terminology!

DAM - Digital Asset Management is a system that stores and distributes digital assets. It helps contain and organize digital content in a central location (Keathley, 2014).

Assets - Assets are items that are owned by a company or an individual. Assets have commercial and exchange value (Keathley, 2014).

Content - Content is all items and stuff that is owned by an organization or company (Keathley, 2014).

Managing Terms:

Asset Management - A process of organizing assets from the perspective of a workflow.

Digital Asset Management: The management and organization of digital media assets.

Components to a DAM (El Asaleh, 2021).

Hardware

• Servers

• Storage

• Backup

• Network

• Protection

Software

• Database

• Backup and Recovery

• Web Server

• Software Firewall

• MIS for Usage Tracking